Web traffic is the amount of data sent and received by visitors to a website. We use public traffic ranking data to start with our calculations. We use Alexa Rank to estimate traffic figures and visitors.
We use our traffic estimation to calculate “potential” advertising revenue of a website. We “assume” that the website is using ads and affiliate programs to make money.
A successful marketing plan relies heavily on the pulling-power of advertising copy.
Page viewers or views are the searched website contains pages to user visit at. We use Alexa Rank to estimate page views.